Reclaiming the Narrative

Kendrick Lamar’s Super Bowl halftime performance was a masterclass in storytelling and cultural assertion. Watching it, I felt the energy and the message—but the backlash on social media was predictable. The discomfort wasn’t about the music; it was about realizing that Kendrick’s performance wasn’t curated for them.

This moment underscores a bigger issue: the right has weaponized language to undermine institutions, particularly in higher education. Meanwhile, progressives have failed to counter these narratives effectively. Messaging constructs reality, and words matter. If we don’t define our own narratives, they will be defined for us.

Consider how terms like DEI, school choice, tenure, and woke have been distorted. The right has successfully framed discussions to serve its agenda, while higher education leaders often remain reactive. This must change.

The Path Forward: Controlling the Narrative

If we don’t take back the conversation, the erosion of democracy and public education will continue. Strategic communication isn’t just about rebutting falsehoods—it’s about proactively shaping public discourse.

How PolicyComms.com Can Help

• We provide targeted messaging strategies that counter misinformation and reshape narratives.

• We help institutions and organizations navigate today’s political landscape with clarity and impact.

• We craft communication strategies that ensure you remain proactive rather than reactive.

Now is the time to reclaim the narrative. Let’s work together to shape the future of higher education and democracy.

Hire us for strategic consultation at PolicyComms.com.

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